The Business of Biking

10 years ago I made a decision: Convert my Amex Rewards into something tangible and useful and new. I chose a Trek hybrid.

Like any decision, even though I did research and tried to match preferences and anticipated riding styles with bike type, there was still much uncertainty if I made the right choice and whether would this be a good use of my precious rewards points.

In the past, I often overthought decisions to the point of inaction. I would devote so much time to making the perfect decision that by the time I felt ready to commit, the environment had changed or the opportunity passed and my “perfect” decision no longer had an optimal fit.

If I had just made a decision and committed after some prudent initial research, I would have learned if the decision was the correct one and, if not, what I needed to do to remedy what was missing — and would have gained this insight during the time the old me was still sorting through what ifs, way too much data and entertaining obscure possibilities with no bearing on the need.

With biking, I simply picked from the most suitable options and then just started riding.

I did not overthink what to wear, where to go, and how others might perceive me or judge my bike or biking style. I just hopped on and rode.

10 years and over 50,000 miles later, I learned a few things and unlocked not only the liberating world of bike riding but so much insight into self, social interaction and business connection. Really!

A simple summary of my progression:

  • How far can I go?
  • How fast can I ride?
  • How much power can I drive?

And the acquired knowledge:

  • Just start [decision made]
  • Develop routine [process]
  • Learn technique [tools & technology]
  • Gather & gain from data [insight]
  • Refine technique/process [improvement]
  • Evaluate proper tech /tools to fit now developed process [accelerate]

The decision to get a bike originated from simply wanting to use rewards points. Ultimately, the reward has been a lifestyle change with the added benefit of mental clarity, emotional sobriety, and intention alignment.
Good stuff that is fueled whether pedaling away on a summer day or thinking about the next ride and the possibilities of what I might discover.

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